HUNTSVILLE — Area hotels and rental cabins have been booked for months in anticipation of this weekend’s Memorial Day events that cater to ATV enthusiasts.

A star-studded lineup is set for the weekend festivals at Brimstone Recreation and Trails End Campground — competing businesses that each have festivals beginning tomorrow (Friday).

Brimstone Recreation, which manages 20,000 acres of private property adjacent to Huntsville, will host its annual White Knuckle Event, a three-day event that combines trail rides, games and competition, and country music concerts.

Trails End Campground is an ATV campground and motorsports park nearby on River Road, offering direct access to the state-owned lands of the ATV-friendly North Cumberland Wildlife Management Area. This year marks the second-annual Full Throttle Event at Trails End.

At Brimstone, Cole Swindell will appear in concert Friday, while Chase Rice will be in concert Saturday.

At Trails End, Craig Morgan will be in concert Friday, while Sammy Kershaw will take the stage Saturday.

Swindell burst onto the country music scene in 2013 with his No. 1 hit single, “Chillin’ It.” His current single, “Hope You Get Lonely Tonight,” Is at No. 27 on the U.S. Country charts. Rice, meanwhile, hit the Billboard Top 40 for the first time in 2013 with “Ready Set Roll.”

Morgan has such hits to his credit as “That’s What I Love About Sunday,” “Redneck Yacht Club” and “Bonfire.” Kershaw had a string of Top 10 hits in the 1990s, including “Cadillac Style,” “She Don’t Know She’s Beautiful,” “National Working Woman’s Holiday” and “Vidalia.”

Morgan will be accompanied to Huntsville by a film crew from his award-winning reality show, All Access Outdoors. The crew will be filming for a future episode.

Brimstone will present the Wild Mountain Rampage, a geo-caching challenge, on Saturday.

At Trails End, meanwhile, American Rock Crawling will be featured Saturday.

More information about the events is available at whiteknuckleevent.com and camptrailsend.com.

Businesses along the S.R. 63 corridor in Huntsville — including convenience stores and restaurants — are gearing up for one of their busiest weekends of the year. While many Scott Countians are expected to be in attendance at the two events, thousands more are expected from outside Scott County.

David Terry, manager of Grand Vista Hotel in Huntsville, said that the hotel has been booked “for months” in anticipation of the event.

Motels and hotels in neighboring Campbell and Anderson counties also report higher lodging volumes due to this weekend’s events.

Memorial Day weekend — considered by many the unofficial start to summer — also brings an increase in visitors to the Big South Fork National River & Recreation Area. According to the Recreation.Gov website, all 145 camping sites at Bandy Creek Campground have been reserved for the weekend.

The prospects of good weather are expected to increase attendance both at the ATV festivals and in the Big South Fork. The National Weather Service’s forecast Monday afternoon called for warm and sunny conditions each day through the extended holiday weekend.